SHRM 2018 Exhibitor Update

Dear SHRM 2018 Annual Conference & Exposition Exhibitor,

Welcome to the SHRM 2018 Annual Conference & Exposition! Thank you for choosing to exhibit with us. In an effort to consolidate all of the important information, updates and deadlines leading up to the conference, we are pleased to send you this Official Exhibitor Update.

Each month we will include all upcoming deadlines, important details from our vendors and current news you will want to know about. The SHRM monthly exhibitor update is designed to provide valuable information to help make this meeting a rewarding experience for you.


• Important Dates
• Housing and Registration Information
• Exhibitor Service Kit
• Exhibitor & Sponsor Resource Guide
• Certificate of Insurance
• Promotional Opportunities
• What’s Coming Up – SHRM Events

Hotel Reservations through MCI (formerly Wyndham Jade)
Order Enhanced Exhibitor Listing
Submit certificate of insurance to Rainprotection
29 Exhibitor Registration website goes live
7 Directory Descriptions due

Book Your Hotel Rooms Now for a Discounted Rate

Housing is available for SHRM18. MCI (formerly Wyndham Jade) is the ONLY OFFICIAL housing bureau for SHRM 2018 Annual Conference & Exposition. Take advantage of SHRM discounted hotel rates and reserve housing accommodations early to secure best availability. Hotel rooms are assigned on a first-come, first-served basis, it is to your advantage to book your hotel rooms early. If you prefer, you can also book your rooms by calling MCI/SHRM Housing Bureau between 8 a.m. – 5 p.m., CT and 9 a.m. – 6 p.m. EST, Monday – Friday at (888) 241-8401 (U.S.), or (972) 349-7474 (International).

HOUSING ALERT! Unauthorized companies are inaccurately representing themselves as an “authorized housing vendor” for the SHRM 2018 Annual Conference & Exposition and contacting attendees and exhibitors for the conference. SHRM is not responsible for hotel reservations booked through these vendors. Attendees that chose to book with an agency will be subject to the terms and conditions outlined for that reservation and outside of SHRM’s control. Should you be contacted by someone other than MCI or SHRM, please let us know.


Beginning March 29, 2018, exhibitors may pre-register for booth personnel badges via Exhibitor Online Registration. CompuSystems (CSI) is the SHRM official registration vendor for the SHRM 2018 Annual

Conference & Exposition. Exhibitors will receive an email with a password and a link to register exhibitor booth personnel. As a reminder, booth personnel badges are for employees of the exhibiting company only.


The Exhibitor Service Kit will be sent in the coming days. It is to your advantage to choose Freeman Exposition Services, Inc., SHRM’s Official General Contractor, to assist you with your booth needs at SHRM18. It includes key show information, such as:

• Important dates and deadlines
• Information on installation and dismantling instructions
• Order forms for booth furnishings and audio visual needs
• Lead retrieval services and Conference Mailing List Order Form
• Sponsorship Opportunities
• And other convention center services (internet and phone connections, electrical, plumbing, etc.)

Please make sure you and/or your third-party Exhibitor Appointed Contractor (EAC) are familiar with the contract rules and regulations and booth configuration and construction guidelines outlined in the Exhibitor Service Kit.


Include your company listing in the official SHRM18 Exhibitor & Sponsor Resource Guide to highlight your products and services. Each exhibitor is responsible for completing the online Company Listing Form to ensure their company's information is listed properly. Please be mindful that you are limited to 50 words or less, and any company description over 50 words may not be printed or may be subject to edits by SHRM. SHRM cannot be held responsible for any omissions of your company's information. The deadline to submit your company listing to be included in the SHRM18 Exhibitor & Sponsor Resource Guide is Friday, April 7, 2018.

To submit your company listing, please login to your SHRM18 Exhibitor Portal.


Per the terms of the contract, ALL exhibiting companies are required to carry general liability insurance in an amount of at least equal to $1,000,000 in the aggregate and $1,000,000 per claim, or, if greater, such amount as may be required by the convention facility, and shall supply SHRM with a certificate evidencing such coverage and naming SHRM as an additional insured with right to at least ten days advance written notice of termination.

SHRM is pleased to have partnered with Rainprotection to collect certificates of insurance and offer an affordable short term plan to those companies who do not have existing insurance coverage. 

Proof of insurance is mandatory and more details about submitting your certificate or purchasing coverage can be found HERE.

We offer exclusive sponsorship opportunities to expand the reach and drive booth traffic for every budget. Purchase a la carte or contact us to create a custom-fit package tailored to your company's personality, goals and increase visibility with SHRM members and conference attendees before, during and after the Conference & Exposition.

Here are some examples of the remaining sponsorship opportunities:

Tuesday Night Event Sponsor (Exclusive!!!)
Cost: $80,000
Exclusive recognition as our Tuesday Night Event Sponsor! Don’t miss the opportunity to have your company recognized on the live stage. Vip Tickets and Seating, Special backstage passes and much more! This is the perfect opportunity for hosting one of SHRM’s favorite attendee events!

Grand Opening Reception in the Exhibit Hall
Cost: $35,000 each
The opening reception is one of the signature social events at SHRM18. Attendees will gather in the Exhibit Hall on the first night of exhibits for an unparalleled opportunity to get to know their industry peers in a fun, relaxed environment. Sponsor will have access to your very own walk-up bar located near your booth during the evening event, company logo on signage and napkins as well as customized t-shirts with company logo for bar staff.

Opening General Session
Cost: $40,000
Get noticed as the sponsor of the general session that officially kicks off the conference. Sponsorship includes recognition as the exclusive sponsor of the opening general session, 35 VIP seats during the session, recognition of the Sponsor’s delegation from the podium and prominent display of Sponsor’s logo at the general session.

Closing General Session
Cost: $40,000
Get noticed as the sponsor of the general session that officially closes the 2018 meeting! Sponsorship includes recognition as the exclusive sponsor of the closing general session, 35 VIP seats during the session, recognition of the Sponsor’s delegation from the podium and prominent display of Sponsor’s logo at the general session.

Hotel Key Cards (New Look for 2018!)
Cost: $45,000
Be the first brand to greet guests as they check in to three of the attendee hotels. This sponsorship offers exclusive logo placement for a sponsor on the hotel key cards of three major headquarter conference hotels.

Banners with Sponsor’s Message
Cost: $17,500 each
Let your brand hang high for all to see! This year, we are offering 6’W x 8’ H banners – displayed in the lobby of Halls G-J (Exhibit Hall lobby) – for sponsoring companies to brand with their logo. Please note that there will be a total of 6-banners.n. The distance between each banner will be approximately 70-80 yards.

Conference Supporter

There are plenty of opportunities to maximize your exposure and sponsorships can fit all budget levels! Please contact the SHRM Exhibits Team for further details to begin building your sponsorship package!


SHRM is pleased to present its annual Talent Conference & Exposition, being held at Caesars Palace April 16-18 in Las Vegas, NV. The Talent Exposition is the premier platform for Talent, Staffing and Recruiting professionals and leaders to discuss current challenges and new ideas with industry experts.

LIMITED SPACE REMAINING so plan now to participate in this exciting conference! Click HERE to view the current floor plan and list of exhibitors and contact Tim Thoms-Cappello at +1 (703) 535-6153 or to reserve your space today!

SHRM is excited to announce exhibit sales are now open for SHRM's Diversity & Inclusion Conference + Exposition. This conference will gather over 700+ high-level decision makers in the field of diversity and inclusion management. Showcase your company in an intimate setting that encourages dialogue and fosters strong relationships. Don't miss the unique opportunity to reach your target audience. Contact Kristina Daniele, CEM, Sr. Exhibits Specialist at

A complete list of SHRM 2018 Meetings can be found on the SHRM Events webpage.

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